The "Dear Angels" pop-up celebrates Palm Angels' 10th anniversary by looking back at the brand’s history in a personal way. The installation lets visitors rediscover favorite styles and designs from past collections, creating a fun and nostalgic experience. A central feature of the installation is the use of postcards, which encourage visitors to express personal messages and reflect on their memories connected to the brand. Elements such as specially designed invitation kits for influencers and loyal customers, and postcards showcasing archival imagery, underscore Palm Angels' distinct aesthetic and cultural significance.This project turns the anniversary into a meaningful shared experience, strengthening the bond between the brand and its community through genuine connection and storytelling.