Technology that Connects you to your Core"

 Soul Connect combines a smart insole and digital application to transform distractions into mindful movement. The insole tracks focus levels, speed, and distance, and pulse while guiding through vibrations and reducing screen time. Users earn rewards, receive progress updates, and achieve lasting dopamine engagement by prioritizing movement over digital distractions.

A brief by On for the D&AD new blood competition 2025, produced together with Beatrix Johansson, Daniil Roytman and Carolina Lopez Hollander.