Goal: Repositioning

A collaboration between Graff and Baccarat to introduce a home line presents an opportunity to achieve key marketing objectives while addressing Graff’s weaknesses. A co-branded home line expands Graff’s product offerings beyond jewelry, effectively addressing their limited product availability. This partnership also has the potential to drive significant sales and revenue growth for both Graff and Baccarat.

Ultimately, this collaboration offers a data-driven approach to market expansion for Graff. By combining the strengths of both brands it maximizes reach, diversifies product offerings, and unlocks significant revenue potential within the luxury home decor market.